DREAM, THINK, INSPIRE, DESIGN, AMAZE!

IDeaStudio1: your dreams in progress

Explore the IDeaStudio1 site in order to view all the amazing dreams brought to life. Read behind-the-scenes musings, and find out what the next exciting project might be.

IDeaStudio1 of NORMAN WILDER

A Creative Mind For Our Times

They can imitate your style, but they can't
imitate your creativity.

IDeaStudio1, we do
more than you expect.

Inspiration: Nature

Inspiration comes from many places, people & things. It may be a leaf in a puddle of cold rainwater.

Impressions

I love the fluidity of the colours in this painting. It adds to the depth and the spirit of the horses.

Finding the Zone.

Unfortunately, most people in their work find their attention straying from the task at hand. The "zone" is a mental state in which your thoughts and actions are occurring in complete synchronicity.

The Pet Show

A preview of commissioned pet portraits.

The best therapist has fur and four legs.

More examples of custom portraits are available further down the site.

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Interior Design, Murals, Creative Direction, Graphic Design and more...

Colour consultation.

Professional Faux Finishing, Comissioned Artworks & Pet Portraits.

Interior Design Consultant

IDeaStudio1 Portfolio

Curated Selections

The complexity of simple

Bedroom/powder

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Setting the mood.
Colour trends... Creamy neutrals, nature-inspired tones, moody darks and black are flipping the colour story ftom cool to warm.

Creative Direction & Graphic Design

Creative Direction and Graphic Design are the hallmark of a visual communications professional. The artistic eye can help guide every facet of your project from bland to amazing.

Featured logo design Heritage Baptist Church Kentwood Michigan

Featured logo Design

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Featured logo design for SummerSweet Orchards

IDeaStudio1 mural by Norman Wilder

Storytelling…a picture is worth a thousand words.

Toast N' Jams in Muskegon, Michigan

Colour Trends 2025

Colour trends in 2025 step away from the stark and high contrast of the last few years and embrace natural colour fluidity. This palette is all about ditching harsh lines and contrasts for sandy browns, muted & varied greys, and hazy greens that harmonize perfectly. Don't stress about sticking to a rigorous and confining colour scheme, but instead let one organic shade blend into the next.

Wondering what next for 2026? Hopefully, a brighter future!

Faux Finishes, Textures, and Impact

Transform your plain walls into your home's most elegant feature with textured Venetian Plaster. The Venetian Plaster produces an attractive 3-D finish that enhances the light and dark tones of the colour. Authenic Venetian Plaster is not a faux finish. In fact, it's the most authentic veneer wall finish you can have.

Nature Inspires Paint Effects

I always like to keep my work fresh and creative, and doing a faux marble is a prime example of my inspiration to stay relevant and innovative. Creating this collection was a blast, and I pushed my artistic ability.

Design Project: Men's Public Restroom

Motorcar inspired themed
men's restroom continued...

The overall design scheme of this public restroom is a throwback to the deep connection

that men have with the automobile. Designed with a polite style nod to the uptown

sophistication of a museum gallery, without the grease, nuts & bolts, & the clutter of shop tools across the

garage floor. This contrasting visionary blend, transformed the usual public restroom into a visual

time portal of style, interest, and historical content. There is a cleaver mix of original

photography, & custom artwork by the designer himself, in addition to motorcar artifacts, gentleman's club furniture, glass, metal, shape & textures, which drives the user's

experience into a transformative road-trip, if you will.

Mural Project Highlights

Today, we can define murals as any piece of artwork painted or applied directly onto a wall, ceiling or other larger permanent surfaces. In this section are some featured favorites from our vast & varied portfolio.